Introduction
On February 16, I published an article here entitled, “Stop The ADA Trolls” which discussed what I believe to be an unethical and counterproductive process being used by the law firm of Carlson Lynch Sweet & Kilpela LLP to use the ADA to extort large sums of money from businesses with some to many accessibility problems on their web sites. Last week, I published a piece called, “Stopping The ADA Trolls: Something You Can Do” which, if you are a US citizen residing outside of California reading this before March 15, 2016, I urge you to read it and follow the steps to file an objection to one of the Carlson/Lynch cases and their representing the class of all people with vision impairment in the US.
This article, the third in the series, takes a look at another counter-suit filed against Carlson/Lynch and it demonstrates just how weird this law firm is and how ridiculous the tactics they’re using are. For me, this is one of the rare cases where I needn’t rely on unnamed sources as all of the information I’m using in this article comes directly from the public record. I’ve added the information I got off of Pacer to this .zip file you can download by opening this link. Having an actual public record makes my job digging up information much easier as no sources are necessary, hence, I don’t need to protect their identities.
As you will see, Carlson/Lynch aren’t just hyper-aggressive about ADA trolling, they are possibly committing fraud and, in a somewhat entertaining twist, it appears as if their web site has accessibility problems as well. I can’t make this stuff up, Carlson/Lynch, a firm claiming to represent our community has its own accessibility problems so, I suggest that they should continue their lawsuit blitzkrieg only after they are finished suing themselves for the same reasons they are suing others, doing anything else is just hypocrisy isn’t it?
The Harbor Freight Counter Suit
I rarely cover a story that continues to move so quickly after I publish an article discussing it. In the period since I published the first of the pieces, a company called Harbor Freight Tools has, as I describe regarding Mazzio’s Italian Restaurant and Catering in the first article as having done, has filed a counter suit against Carlson/Lynch that alleges fraud for threatening to file a lawsuit while refusing to name a plaintiff but, unlike in the Mazzio’s case, the team representing Harbor Freight took an additional step, they ran the Wave accessibility checker from the good people at WebAIM against the Carlson/Lynch web site.
As this is such weirdness that it wouldn’t be believed if this was fiction, I will quote verbatim from an email sent by Attorney Greg Hurley of the law partnership SHEPPARD, MULLIN, RICHTER & HAMPTON LLP that you can find in the ever growing .zip file.
Note: The email below refers to a “screen shot above” which those of you who can see can read in the PDF in the .zip file but, unfortunately, I haven’t even read it myself as I couldn’t convert it into something that I could open as text on my Macintosh. Maybe the US government should, under Section 508, require that all documents filed in legal matters be accessible as, otherwise, it’s kind of a bitch for a blind person to use Pacer, something I think is a fundamental right as access to public records includes people with disabilities, including me in this case.
The Email Verbatim
Dear Bruce,
I was surprised when Harbor Freight sent me your demand letter regarding the accessibility to their website. Your letter is identical to the ones you have sent to many of my other clients. I note that you did not disclose the “claimant”, nor did you disclose what transactions they were unable to complete. It is impossible for us to preserve records without this information. Also as you know your client’s standing and the scope of their claim is dependent on their disability. Does this hypothetical plaintiff need spoken text ? large font ? low contrast ? high contrast
? etc.
You appear to base your allegations on the an audit for compliance with Section 508 of the Rehab Act. You won’t be surprised that Harbor Freight is not a governmental contractor and therefore not subject to the Rehab Act. You also assert that the WC3 / WCAG guidelines are mandated by the ADA. I think you also know that is not true. If you are correct that such guidelines are mandatory, then your firm’s website suffers the same alleged deficiencies that you claim to have identified with Harbor Freight. I ran an audit Carlson Lynch website on WAVE (checking for WCAG compliance) that shows that your website has “errors”. See the screen shot above. I shouldn’t have to remind you that law firms are specifically identified in the ADA as ” public accommodations” subject to the same rules you assert apply to retailers. Does the record of the prior “errors” on your website indicate that Carlson Lynch has a policy or practice of not maintaining an accessible website?
Please disclose the specific transactions that your client could not complete and provide screen shots of the code that created “barriers” for them so we can respond to your demand for your fees for this hypothetical plaintiff. You are also welcome to explain the WCAG errors and the even more extensive Section 508 errors on your website.
Thanks
Greg Hurley
What Can We Even Say?
I’m rarely at a loss for words when discussing issues of accessibility, disability, the civil rights and other issues about which I write on this blog. Here, we have a law firm claiming to be representing people with disabilities who refuse to name which person with a disability is suing Harbor Freight, perhaps committing fraud by doing so but, more to the point, they are doing so while having accessibility problems on their own site. Thus, I recommend that Carlson/Lynch sue itself before it sues anyone else.
Another Telling Paragraph
The following appears on page 4 of the document Exhibit1.PDF in the .zip file. Unfortunately, that PDF is not accessible so, using an OCR tool, I made a Microsoft Word file and placed it into the Harbor Freight subfolder called Doc-Exhibit1.docx. The Word file is entirely readable but some of the formatting was lost in the transition.
Carlson/Lynch, in its opening letter to Harbor Freight says, “Before you incur significant cost by engaging outside experts of your own, we invite you to first contact us directly to explore a far more cost-effective and pragmatic approach to resolving these issues. We have already conducted a preliminary investigation working with prominent national experts and determined that your website has significant failures which limit accessibility for individuals with various disabilities. In addition, it is also our understanding that most (if not all) of the most reputable national experts are back-logged as a result of our clients’ web accessibility efforts. This fact does not in any way prevent a resolution of our claims in the short term…”
So, we see that Carlson/Lynch is claiming to have used “prominent accessibility experts” but refuses to name which. But, more insidiously, they concede that virtually every “reputable national expert” has a backlog of work because of its lawsuit tactics while saying that the lack of availability of the top companies is no excuse for not immediately conceding to their demands. So, what is the “cost effective” solution proposed by Carlson/Lynch? We don’t know as that’s not stated anywhere in any of the cases one can find on Pacer but it’s certainly not a “most reputable” company as they’re all jammed up helping other victims of Carlson/Lynch lawsuits and threats thereof.
I don’t know about you, my loyal readers but this combination of ambiguity, the thug-like offer of a “more cost effective solution” and an admission that all of the reputable contractors are already working on other defendants in Carlson/Lynch legal attacks smells really bad.
Conclusions
I’m even more convinced that Carlson/Lynch is nothing more than a trolling service. They file suits based on the result of bots, offer no explicit plan to remediation nor do they even mention a single person with a disability as a plaintiff in the demand letters they send to unsuspecting companies. They include references to Section 508 in cases where the defendants are not governmental agencies nor government contractors. I am entirely certain that they are just trying to shake down otherwise decent businesses and, as you can read in the “Something You Can Do” article I published last week, they are demanding 8000% as much money as they seek for compensation for the plaintiffs they do name when they actually file a suit.
Stay tuned to this blog for more as it happens. Yesterday, I learned of another suit having been filed and will pull it down from Pacer some time in the next few days to see what we can learn from the one.
Please, as I recommend in “Something You Can Do,” file an objection with the courts in as many of these cases as possible. Let’s stand together or we’ll hang separately.
Kelly Pierce says
On March 7, I filed the following objections to the Redbox settlement with the U.S. District Court in Pittsburgh. As Chris mentioned, the Carlson Lynch firm is behind the Redbox class action.
To:
Clerk of the Court
U.S. District Court
700 Grant Street
Pittsburgh, PA 15219
Case:
Jahoda, et al. v. Redbox Automated Retail,
Case No. 2:14-cv-01278-LPL
Objector:
Kelly Josef Pierce
Chicago, IL 60657
(312) 857-4791
KKellyP@Gmail.com
Objection to Proposed Class Action Settlement
The objector, Kelly Pierce, is blind and lives about a block and a half, or less than one-quarter mile,
from a Redbox kiosk that he wants to use independently. He has assisted in the development of and
has evaluated audio interfaces for more than a decade and a half for automated teller machines,
direct-recording electronic voting machines, a taxicab fare machine, and an automated transit stop-
calling system. The projects included the audio interfaces for Bank One, J.P Morgan-Chase,
Citibank, LaSalle Bank, American Express and Cardtronics. The ATM audio interface currently used
by PNC Bank was obtained from First Data Corporation who used the interface Kelly Pierce helped
develop with Bank One. Kelly Pierce was a claimant in structured legal negotiations regarding ATM
accessibility with Bank One, American Express and LaSalle Bank. He was an objector to a proposed
class action settlement with PNC Bank that would have used cellular telephones for ATM access
instead of talking ATMs. In addition, he helped to fully revise and redevelop the audio script and
interface used by Sequoia Voting Systems, making the company’s Edge line of machines one of the
most accessible to people with disabilities. This transformation to a highly effective interface from
one unusable by people with disabilities led to an invitation to speak in Congress before the House
Committee on Administration in 2007 on the capacity for disability access improvements to the
nation’s electronic voting machines. Further, Pierce aided the Chicago Transit Authority in
evaluating a prototype of an automated stop announcement system being deployed on the agency’s
buses. The written report compiled from feedback from multiple riders with disabilities included 17
recommendations, nearly all of which were eventually adopted by the Authority. In 2016, Pierce
assisted a joint venture of Dejavoo Systems and OnProcessing in creating an accessible taxicab fare
machine. The touch screen interface is the first to vocalize real time taxi location information. He
has served on the Technology Watch committee of the National Council on Disability, a federal
agency that plans and evaluates disability policy and programs.
Summary
This filing begins with the 40-year history of assistive technology for the blind, showing how
accessible technology is available in the voting booth, at the bank and at the post office. The
developments led to companies like Redbox being able to deploy interactive audio interfaces across
entire regions with thousands of machines easily and affordably. I then describe why the relief in the
proposed settlement is inadequate. The settlement would lower the standard of accessibility for all
kiosks, increase the likelihood of crime victimization by the blind and create accessibility problems
when multiple machines are at a location. I continue with the problems of using human assistance
as a primary access method. The objections then examine the vague and undefined accessibility
approaches possible under the agreement. One access possibility could include requiring blind
people to use cell phones at the kiosks to obtain accessibility assistance from Redbox customer
service. After the limitations of cellular telephones as an accessibility method are examined, I charge
that both requiring someone to use a cell phone or to bring a headset with a microphone is forcing
blind people to pay for accessible services, something that is not allowed under the ADA. I then
describe how both class counsel and the class representatives are inadequate and must be replaced
for blind people to obtain justice. The objections finish by questioning the lack of an end date to
the agreement, raising the possibility of an interpretation that the court would have indefinite
jurisdiction of Redbox’s accessibility for blind people.
Background
I wish to inform the court how the technology that makes Redbox kiosks fully accessible in
California has evolved. This year marks the fortieth anniversary of the reading machine. On January
13, 1976, Walter Cronkite awakened the world with the news that a revolution had begun in how the
blind access information. Ray Kurzweil and the national federation of the Blind demonstrated the
first working prototype of a reading machine that converted printed text into synthetic speech.
Blind attorney Jim Gashel was at the controls when the CBS news anchorman signed off his
broadcast with the reading machine saying his famous signature line in synthetic speech “And that’s
the way it was, January, 13, 1976.”
The machine and its constituent technologies that would deliver the wild dream of information
independence to the blind was achieved through hard work, significant involvement by blind end
users and a passionate organizing vision. These are the same skills used and needed today by blind
end users in mastering current technology. None of this is present in the proposed class action
access approach to Redbox kiosks.
The big bang in information access started in 1975 when Ray Kurzweil found himself sitting next to
Jim Gashel on an airplane flight. Gashel was the Governmental Relations Director of the National
Federation of the Blind who “explained to me that the only real handicap that he experienced was
his inability to read ordinary printed material, Kurzweil recalled in his 1999 book The Age of Spiritual
Machines. Kurzweil had developed computer software the year before that could recognize printed
material and turn it into computer text. Gashel was intrigued and introduced Kurzweil to the
radically visionary blind leader Jernigan, who was the president of the National Federation of the
Blind and director of the Iowa Commission for the Blind. In 1975, Kenneth Jernigan was riding
high with national acclaim, demonstrated results, and an organized blind membership that
approached 50,000.
Kenneth Jernigan came to Iowa in the early 1960s to improve the blindness service system there.
He immediately applied his philosophy of self-reliance, independence, self-respect, and pride of
blind people. He was one of the first disability leaders to identify his concerns as a civil rights issue
and believed the blindness problem was one of poor societal attitudes, low expectations, and
blindness service agencies that created and perpetuated dependency. In slightly more than a decade
the blind furniture maker from Tennessee transformed Iowa to the place with the best blind school,
the best orientation center, and the most employed blind people in the world. In the 1960s and
1970s, there was no better place on the planet for a blind person to be.
There was one significant problem in 1975 that still eluded Kenneth Jernigan, now the most
powerful blind man in America: Neither he, nor any blind person could read print independently.
Blind people relied heavily on people who read to them, either in their homes or on audiocassettes.
Braille was not any better, as it was produced by a limited number of sighted transcribers who
underwent weeks of training. No matter how good the agency, how high the expectations, or
positive the attitudes, print remained a major barrier. Ray Kurzweil’s idea, which had been turned
down by many funders, could transform the lives of the blind, but it was a bit of a longshot. While
highly talented, Kurzweil had limited experience, graduating five years earlier with a bachelor’s
degree from the Massachusetts Institute of Technology in 1970.
Intel had just perfected a microprocessor that could run a whole computer in 1974. By January
1975, the world’s first personal computer went on sale, with computer magazines picturing the Altair
8800 on their front covers. The Altair, created by a retired Air Force General in the desert near the
airport in Albuquerque, New Mexico, was not even a computer. It was a computer kit. The end
user had to build it himself and then it usually did not work. When it did, it had no keyboard or
monitor, or input jacks for anything. Everything was entered by switches.
Not only had computers not been invented, but neither had the three constituent technologies of
speech synthesis, flat-bed scanning, and optical character recognition that would comprise the
reading machine and later be the building blocks of access for the blind to the information society.
These technologies had to be rapidly developed to make the machine viable.
Impossible, however, was not in the vocabulary of the charismatic figure that organized a succession
of Iowa governors, dozens of business leaders, hundreds of state legislators, and thousands of blind
persons to turn the vision of independence and equality for the blind into reality. Kenneth Jernigan
knew the creativity and resourcefulness of blind people. They, through the Federation, could create
the King Kong of machines for the blind, if they had the confidence in themselves and set their
expectations high enough. It could have the impact that landing a man on the moon did six years
earlier—creating and spinning off new technologies and opportunities.
Kenneth Jernigan then made a proposal to Ray Kurzweil that would be the model of technology
design, manufacture, policy, and end user selection for the blind and later for the larger disability
community in the decades to come. His Federation would organize the funding effort and lend his
and the Federation’s credibility to the project only if the NFB, specifically its blind engineers would
be involved in the design of the reading machine and its user interface and controls. Further, this
group would help evaluate and refine all aspects of the product’s operation and various functions.
These blind engineers would be equal partners throughout the entire process. Ray Kurzweil had not
expected the request, but agreed reluctantly as he had exhausted all other leads and was at the end of
the road. Jim Gashel coordinated the blind engineers and began working until midnight throughout
1975 at his Washington office drafting dozens of funding proposals needed to raise the $350,000 for
the project, a sizeable sum in those days.
In the June, 1977 Braille Monitor, the Federation’s monthly publication, a leader noted, “What the
press often missed, but which is an essential point to the blind, is that the Kurzweil machine has
been developed with the active involvement of the blind. Its usability has increased immensely as a
result of this immediate and direct feedback from blind persons associated with the project. It was
this involvement, for example, which led to the realization that straight reading was nowhere near
sufficient, that the ability to stop, back up, spell, and pronounce punctuation were necessary to
scholarly work, and many other kinds of work. It was discovered that the machine could not read
photocopies a major problem since at least half of business reading is copied material. The machine
can now read photocopies. A drawback to other print-translation devices, developed without this
active consumer involvement, has been their limited number of uses. As hundreds of blind people
put in hours with this machine, its capabilities will undoubtedly expand greatly.”
By the end of 1977, the machine recognized more than 200 type fonts. In 2010, the Internet Archive
announced that more than a million books it had scanned with software based on Ray Kurzweil’s
inventions at 20 centers in five countries were now available free of charge to the blind, becoming
the largest single resource of accessible books anywhere in the world. That single reading machine
that sold for what was the equivalent of a small house 40 years ago has led to a digital revolution that
has transformed the lives of blind people. The access barriers of 40 years ago have narrowed
considerably and will continue to narrow if the proposed settlement is rejected.
By the mid-to-late 1990s, text based computer operating systems and applications were accessible to
the blind. Leaders sought access to public terminals, particularly at banks. For nearly the last 20
years, accessible electronic information processing devices that are stand-alone terminals have been
deployed in public. The first terminals, or kiosks, made accessible were automatic teller machines.
The world’s first talking ATM for the blind was an NCR machine unveiled by the Royal Bank of
Canada on October 22, 1997 at a bank branch on the corner of Bank Street and Queen Street in
Ottawa, Ontario. Two years later in October 1999, the first talking ATM in the United States was
installed in San Francisco’s city hall by the San Francisco Federal Credit Union. Both machines
played computer sound files of human recorded speech for every screen on the machine. Also in
1999, the California Council of the Blind announced that Wells Fargo agreed to a widespread
deployment of talking ATMs. The bank agreed to install a talking ATM at every location in
California, totaling more than 1500 locations, within four years. Previously, the Royal Bank of
Canada installed only 12 talking ATMs in two years with the machines being in major Canadian
cities. Another significant advancement occurred in 1999. Citibank began a pilot test of five talking
ATMs at bank branches in California. The machines represented another breakthrough for
accessible technology. They featured a touch screen interface that had no physical keys or tactile
controls. It was the first instance of an accessible touch screen interface and a decade before Apple,
the world’s largest technology company, modified its iconic iPhone touch screen to be accessible to
the blind with a screen reader it called VoiceOver. Within two years of the first talking ATM being
installed in the United States, more than 1,000 had been installed nationwide in nearly half the states
with more than half of the 10 largest American banks installing at least one talking ATM. Lawyers
representing the California Council of the Blind reached negotiated legal settlements that required
the banks to demonstrate the developing technology to blind plaintiffs who would then offer
substantial feedback, similar to the development of the Kurzweil Reading Machine.
Today, talking ATMs are commonplace with every location of most banks having a talking ATM.
Large deployers that have committed to talking ATMs have received awards from blindness
organizations, including J.P. Morgan-Chase and Wells Fargo. Bank of America produced a
television commercial with a talking ATM highlighting its ingenuity and higher standards.
As major banks began deploying thousands of talking ATMs, Triton Systems of Long Beach,
Mississippi introduced in 2002 audio access for the blind as standard equipment on all the ATMs it
produces. Triton machines are used widely at non-bank locations, such as taverns, nightclubs,
convenience stores, airports, and hotels. Triton’s access included the world’s least expensive ATM,
costing less than $3,000. Triton’s efforts represented an accessibility breakthrough for the blind as
now low-cost machines installed throughout the community were now accessible by default at no
extra charge to the purchaser, typically a small business owner.
Later in 2002, Congress passed the Help America Vote Act, which required one accessible voting
machine in every polling place. The law arose following a chaotic Presidential election in Florida
that featured inconsistent methods of election administration, outdated and poorly maintained
election equipment, more than 10,000 voters who failed to cast a vote for President, a confusing
ballot design and more than 2,600 elderly voters who voted for a third party candidate by mistake,
according to the October 2004 issue of Vanity Fair in “The Path to Florida.” Starting in 2006,
polling places now feature an interactive electronic terminal with an audio interface that enables a
blind person to cast a vote privately and independently without sighted assistance.
The march to equality for the blind with self-service technology continued when the United States
Postal Service rolled out Automated Postal Center kiosks across America in 2004. Blind people can
access the functions through an audio interface similar to that of a talking ATM. Customers can buy
postage, sheets of stamps, weigh and determine the rate for envelopes and packages, add insurance,
delivery confirmation service, or certified mail service, and renew a post office box. For the first
time, blind people could use post office services accessibly early in the morning and late at night. In
December 2004, the United States Architectural and Transportation Barriers Compliance Board
issued final accessible design standards that updated accessibility standards created in 1991. The
revised standards for accessible design included explicit guidelines for a fully interactive audio
interface for ATMs and fare machines. The United States Department of Justice adopted the
accessibility standards for the Americans with Disabilities Act in 2010 and the standards took effect
in 2012.
In 2014, the DVD rental company Redbox and the San Francisco Lighthouse for the Blind settled a
class action lawsuit that Requires Redbox to develop an audio interface and install a tactile keypad
and headphone jack to Every Redbox kiosk in California. Along with the hardware upgrades,
“Redbox will add text-to-speech output, via audio through the headphone jack, to convey the text
and controls necessary to browse, rent, pay for, pick-up, and return media, including all textual
synopsis of any media, and to present any sales or discounts offered by Redbox with respect to
media that Redbox makes available to sighted customers at that kiosk using its visual interface,”
section 7.3 of the settlement states. The agreement in Lighthouse for the Blind and Visually
Impaired, et al., v. Redbox Automated Retail, LLC, et al., Case No. C12-00195 would be the first
accessible self-service kiosk outside the financial industry or a government or government related
service.
Relief is Inadequate
Rule 23 Part E, subpart (2) of the Federal Rules of Civil Procedure requires settlements to be “fair,
reasonable, and adequate.” As will be described below, the agreement fails to satisfy each of these
three measures.
The agreement can hardly be considered fair when viewed in the context of all blind people in the
United States. In Lighthouse for the Blind and Visually Impaired, et al., v. Redbox Automated
Retail, LLC, et Al., Case No. C12-00195, plaintiffs obtained a commitment from Redbox to equip
each kiosk with audio functionality and a keypad for all functions for blind people in California, as
detailed in the previous section. If this agreement is approved, the court will sanction two
accessibility standards for self-service kiosks in the United States: one for California and one for
everywhere else. Approval of this settlement will have a catastrophic impact for hundreds of
thousands of blind people for decades in the future. Other courts may likely accept that simply
installing an audio jack and telling blind people to essentially buy a cell phone, subscribe to a cellular
telephone service to talk to someone thousands of miles away is full and independent access. It is
not and the court must reject the agreement to maintain a single standard of accessibility across
America. Blind people in 1975 were not satisfied to have sighted people read to them and built a
fantastic machine that virtually eliminated the need for human readers. I am absolutely not satisfied
that in 2016 my independence will be served having a sighted person read to me information on the
kiosk screen.
Nothing in the settlement document or related material asserts that the full functionality of Redbox
kiosks called for in the California settlement is either technically infeasible or meets the level of an
undue financial burden as described in the implementing regulations of the Americans with
Disabilities Act. In an electronic mail message in January, plaintiff’s counsel in the California case,
Stewart Seaborn of Disability rights Advocates, reported that the blind plaintiffs have tested a tactile
keyboard and expect to evaluate a prototype with full accessibility that uses an audio interface by the
end of 2016. Further, nothing in the settlement explains Redbox’s inability to provide full
independent usability offered at Redbox kiosks in the California settlement with this agreement. If
Redbox can provide a kiosk with a fully interactive audio interface throughout California, it should
provide this level of access in Chicago, where I live, and across America. This access approach is
available anytime anywhere with a consistent level of quality and reliability.
Another reason why relief is inadequate and the settlement needs to be rejected is because the
settlement modifies only one kiosk at a location. If a kiosk location has both indoor and outdoor
kiosks, Redbox could only modify the outdoor kiosk, preventing me from using it in January during
a cold Chicago winter. Similarly, if the outdoor kiosk is available 24 hours a day and the indoor
kiosk at an address is available only during business hours, Redbox has the discretion of modifying
only the indoor kiosk, preventing me and other blind people from renting a movie during evening
hours. If multiple kiosks are at a large facility, such as a shopping mall, train station or airport,
Redbox is only required under the settlement to modify only one kiosk although it would be difficult
or impossible for a blind person to locate a distant kiosk at such a facility. Simply because an airport
or shopping mall has a single street address does not mean multiple kiosks are near each other. The
kiosks could be placed thousands of feet from each other.
Crime Victimization
The proposed settlement must be rejected because it would expose the customer to a greater
probability of physical harm and robbery. It requires blind customers to speak out loud over a
telephone or headset microphone what they are doing and that they are using a payment method to
rent a DVD. This is untenable. It advertises to any would-be thief: “Here is a blind person with
enough money to enjoy home entertainment, a coveted iPhone that can be resold in hours and a
DVD—who will not even see me if I just move quickly to take it.” Given the alternative of a kiosk-
based audio interface which does not pose such risks to customers, it is highly outrageous to settle
such risks on an entire class.
Problems with Human Assisted Reading
I became blind in 1985. This was a time before widespread adoption of information technology and
digitized information. I am unable to access printed information on paper, regardless of any kind of
magnification aide used. I relied upon human readers extensively through college and in community
life before rapid advances in information and communications technology virtually eliminated my
need for human assisted reading. The readers were both in person and recorded on cassette tape.
Recruiting readers was challenging, both on a college campus and in my Chicago neighborhood
where most people have a college degree or attended some college classes. Most human readers
become bored easily. Few have the oral communications skills or the intellect to speak for minutes
on end without errors or interruptions to their reading. Most people become impatient and annoyed
when asked to repeat information or lists of information. No matter how dedicated or sincere, few
human readers have the reading skills, patience and dedication to clearly and precisely read printed
material accurately and completely to blind people. One of the benefits of the digital revolution is
the substitution of human readers with synthetic speech that never becomes bored, annoyed or
irritated. Further, today’s speech synthesis sounds like human speech of a native English speaker.
The settlement agreement substitutes reliable, consistent and the proven accessibility of synthetic or
professionally recorded speech with human assistance from a disembodied voice miles away,
possibly on the other side of the world, from someone who has limited English-speaking skills. The
agreement does not prevent Redbox from using offshore customer service representatives with
limited English-speaking skills.
Further, the human assistance proposed in the agreement is not available whenever Redbox kiosks
are available. The nearest Redbox kiosk to my home is outside a 7-Eleven convenience store about
a block and a half away. It is available 24 hours a day. Currently, Redbox customer service is
available only from 6:00 a.m. to midnight seven days a week. These hours of operation may be
reduced in the future as the video rental business declines with consumers who opt for video
streaming services. Redbox parent Outerwall, Inc., reported fourth quarter results February 4. The
company said the number of movie rentals declined by more than 24 percent in the fourth quarter
of 2015 compared to the same quarter in 2014. The Chief Executive Officer of Outerwall who is
also the interim Redbox President, Eric Prusch, said in a statement that “Redbox is a compelling
business, providing new movie releases to millions of loyal consumers at a great value. We will
manage the business for profitability and cash flow, and we will continue our focus on expense
management, operational efficiencies and network optimization.” Managing expenses and wringing
efficiencies out of operations could likely include reducing the time customer service workers are
available to customers by telephone. Additionally, the agreement does not require customer service
workers to be available immediately or within a certain period of time of receiving a call. Under the
terms of the agreement, I or any blind person in a northern climate could wait on hold for 30
minutes or more outside at a Redbox kiosk in sub-freezing weather in January for human assistance.
This could easily happen after customer service is reduced to trim operating costs. Shares in Redbox
parent Outerwall fell by more than 20 percent the day after the company reported fourth quarter
results and the stock price is at its lowest level in six years.
Accessibility Problems with Proposed Access Approach
Even if the court viewed human assistance with a Redbox representative as independent access
equal or similar to an audio interface at a self-service terminal, the approach proposed is fraught
with many problems that cannot be corrected.
In a conversation with Stephanie Golden on behalf of Benjamin Sweet of the law firm of Carlson
Lynch Sweet and Kilpela that serves as class counsel, attorney Golden disclosed that the access
approach described in the proposed agreement has not been tested at any Redbox terminal to
determine if the technology even works, let alone to know if it is an effective means of access for
blind people. If class representatives Robert Jahoda and April Nguyen or any blind person in the
world have never used this access approach, the court would take a big risk by approving an
accessibility approach to the blind when self-service kiosks that are accessible to the blind are widely
used throughout America in multiple industries. The court must reject the agreement because the
proposed accessibility resolution has never been shown to work while fully accessible kiosks with
built-in audio interfaces are used by blind people every day to vote, buy stamps, and conduct
banking transactions.
Further, the court must reject the agreement because its terms allow Redbox to do next to nothing
and call it independent access. In a February 2 conversation with class counsel, it was explained that
the headphone jack will support both audio output and audio input, similar to using the headphone
jack on a smart phone with a headphone and microphone attached to the headphone cord.
However, Section 4.18 of the settlement agreement states that “Redbox shall modify at least one of
its Kiosks at each retail location where a Kiosk is in place as of the date of the entry of Judgment in
this matter by adding a headphone jack to the Kiosk, and a tactile symbol indicating that the
headphone jack is available. By making the modifications, Redbox shall ensure that when a legally
blind consumer plugs a standard size headset into the headphone jack, that consumer will be
provided with audio instructions regarding how to access a specially trained Redbox customer
service representative who will then assist the consumer with a rental or return at the Kiosk.”
Because this wording is so vague and broad, many access possibilities can be created by Redbox,
some amounting to virtually no accessibility. The settlement does not specify the kind of
headphone jack to be used. A visit to a major retailer found nearly all audio-visual electronic devices
had output only headphone jacks. The vague language in the settlement agreement allows Redbox to
use an output only headphone jack with the machine voicing a telephone number for blind people
to call using their own cellular telephone for assistance. This approach, allowed with the vague and
expansive language above, would likely be less expensive than an interactive audio system at the
terminal.
Problems with Kiosk Accessibility with Cellular Telephones
As mentioned, the vague settlement language could enable Redbox the possibility to install a
headphone jack for the purpose of telling blind people in a 30-second recording to call the company
using a cell phone for assistance. Cellular telephones for the purpose of accessing self-service
terminals are fraught with problems. First, a Redbox kiosk might not be in the coverage area of the
cellular provider. Even if a kiosk is in the coverage area of a provider, someone could encounter
reception problems at a specific location. The kiosk may be inside a building where cellular signals
do not penetrate. The kiosk could also be placed in a location outside where the building physically
blocks wireless signals from a distant transmission tower. When a cell phone connection is
established, the voice can be garbled and unintelligible. Wireless telephone calls have a much lower
audio quality than wired ones. Further, blind people without cell phones would not be able to rent a
DVD from Redbox altogether. It is apparent that neither Redbox nor the plaintiffs have
determined the reception capacity at all or a substantial number of Redbox kiosk locations. No
engineering or transmission reception studies have been conducted whatsoever.
Charging for Access
The proposed agreement must be rejected because it imposes hidden surcharges for accessibility, in
violation of the ADA. Cell phone service to call Redbox customer service as would be allowed in the
vaguely worded agreement costs money. Used cellular phones frequently cost between $50 to $100,
a review in early February found of used iPhones and other accessible phones recommended by
wireless giant AT&T on the eBay online sales platform. The least expensive cellular service from
the four largest national cellular operators costs about $10 a month from a virtual network operator
on the T-Mobile network, a cost comparison performed by MVNO News found. People outside
the T-Mobile coverage area but in the coverage area of another provider, such as Verizon, would
pay several times more. Kiosks with an audio interface, like those that will be installed at Redbox
locations in California, do not impose this additional accessibility expense to blind people to rent a
DVD.
Requiring blind people to buy a cell phone and subscribe to a wireless carrier is a burdensome
expectation that amounts to charging blind persons an accessibility surcharge to rent a seven-dollar
DVD. Section 36.301(c) of Title III of the Americans with Disabilities Act states that “a public
accommodation may not impose a surcharge on a particular individual with a disability or any group
of individuals with disabilities to cover the costs of measures, such as the provision of auxiliary aids,
barrier removal, alternatives to barrier removal, and reasonable modifications in policies, practices,
or procedures, that are required to provide that individual or group with the nondiscriminatory
treatment required by the Act or this part.” Requiring me and other blind people to use a cell phone
for access to Redbox kiosks, as this agreement ostensibly does, amounts to a permanent and
ongoing accessibility surcharge prohibited by the ADA. Even if Redbox magically agreed to provide
a headphone jack with microphone capability, the agreement excludes Redbox from providing or
paying for headphones for this new system. Those without smart phones, such as Apple’s iPhone,
will need to purchase headsets with a microphone imbedded in the cord, as blind people would
likely not have these kind of headphones. These special headphones cost more, about $10 to $20,
compared to headphones without microphones. The agreement forces people without cell phones
to buy special headphones that cost several times more than the DVD they are renting, an
accessibility surcharge.
Class Counsel is Inadequate
Rule 23 G (4) of the federal rules of civil procedure requires that “Class counsel must fairly and
adequately represent the interests of the class.” As described earlier, class counsel thoroughly failed
at representing for me and other blind people across America. Instead of obtaining a settlement
ensuring independent and private access without fees and surcharges similar to the California case,
class counsel drafted a sham settlement agreement for a technology access approach that is untried
and untested anywhere on planet earth. Rather than a talking terminal with human-like speech
synthesis, class counsel believes it is adequate for a blind person to be connected to a person who
can hardly speak English on the other side of the world as an accommodation to an inaccessible
Redbox kiosk. Further, class counsel seems comfortable in forcing blind people to buy pricy
headsets simply to have access to a kiosk for a simple movie rental. For these reasons, the court
must remove the Carlson Lynch firm as class counsel and replace the firm with a proven advocate
for the rights of people with disabilities who has achieved meaningful settlements, such as the one in
the California Redbox case. In short, class counsel completely and totally ignored the prevailing
means of how blind people access self-service terminals to foist upon blind people an inferior
approach that no one knows if it actually works for a $397,000 payday.
This brazen greed has been typical of the behavior of class counsel in recent years. In the past few
years alone, class counsel has served as lawyer to class Representative Robert Jahoda of Ambridge,
Pennsylvania to create an ADA lawsuit feeding frenzy, filing nearly 70 ADA lawsuits. These include
suing at least 20 banks for ATM access. Other suits involve website access of such firms as Brooks
Brothers, the Hard Rock Cafe, Foot Locker and the National Basketball Association. Nearly all of
these suits reached secret settlements not available for public inspection. (See Appendix) Many
lawsuits were withdrawn after just a few weeks or a couple of months. An analysis by the
Pennsylvania Record found class representative Robert Jahoda to be one of eight plaintiffs to have filed
61 percent of the non-employment ADA lawsuits in the state during a 30-month period that
concluded at the end of 2014. Class counsel Carlson Lynch represented Jahoda and was one of two
firms that accounted for the barrage of lawsuits. With all these legal skirmishes, which exceed those
by national organizations such as the National Federation of the Blind or the American Council of
the Blind with tens of thousands of members, it would be impossible for class counsel and the class
representative to stay focused on creating a meaningful accessibility solution for blind people across
the United States. Filing many lawsuits and settling them quickly rakes in tremendous fees for
lawyers but does little to me who is stripped of my right to seek redress.
Class Representatives are Inadequate
The class representatives are not diverse enough to be typical of other class members. The vague
language in the settlement opens up the possibility of expecting blind people to use cell phones to
contact Redbox. People in areas with poor cell phone reception or who cannot afford cell phone
service are not represented. Blind people who do not own a cell phone are not represented either.
Considering the additional costs of the proposed cell-phone access approach, blind people with
different income levels are not represented. Also, the discrimination experienced by Robert Jahoda
and April Nguyen may not be typical of blind people outside the Pittsburgh area. Redbox kiosks
might be different in other states. In the interview with class counsel on February 2, class counsel
was not aware of any state that the two class representatives visited outside Pennsylvania in the last
18 months. Neither class counsel nor the class representatives have independently investigated
Redbox kiosks in other states to understand if they operate similarly to those in the Pittsburgh area.
Class representatives have relied solely on unverified assurances from Redbox. Relying on
questionable claims from a defendant cannot be a substitute for a nationally representative class or
an organizational class representative.
Further, class representatives engaged in phony advocacy to make their lawyers rich. Class
representatives did not require Redbox to modify even a single kiosk to learn if the approach
proposed would actually work technologically, let alone be effective for blind people. They entered
into a settlement without knowing if it actually provides access, like the Redbox California
agreement. Class representative Robert Jahoda is familiar with access to self-service kiosks, as he
has sued about 20 financial institutions with the help of the Carlson Lynch firm seeking installation
of talking ATMs. Considering how badly the class representatives have served blind people, the
court must remove class representatives from this case and replace them with a blindness
organization. Class representatives and counsel are well aware of both national organizations of
blind individuals, as notice to class members appeared in the monthly publications of both the
American Council of the Blind and the National Federation of the Blind. In the joint motion for
preliminary approval of the settlement in the California case, the parties explicitly describe the
efforts undertaken to reach an agreement. The parties had many meetings and conference calls with
both lawyers, plaintiffs, and technical experts on both sides along with three mediation sessions. The
motion explains that “These negotiations were extensive because the parties needed to explore a
variety of technical issues related to the capabilities of the software and hardware contained in
Redbox kiosks and the feasibility of adding the accessibility features that Plaintiffs believed would be
needed to provide them with equal access to the kiosks. “Sadly, the class representatives did not
insist on the mediation or the technical experts needed to achieve an outcome similar to the
California Redbox case.
Term of Settlement
The settlement agreement has no specified term as to when it would end. When asked about this,
class counsel stated that the settlement does not prevent any blind person from taking legal action.
Class counsel stated that it would be possible for a blind person or a group of blind persons to sue
Redbox the day after the court gives its approval to the settlement to seek better access. As the
settlement agreement gives absolutely no clarity on this issue, it is very much possible that the
opposite could be interpreted. The settlement agreement indefinitely names the Carlson Lynch firm
as class counsel and blind people are prohibited from suing Redbox for better access until the court
dissolves the settlement. It is unreasonable for the court to grant approval with the possibility
existing that blind people must have their future grievances addressed by the Carlson Lynch firm
many year in the future if the firm would even exist then. For this additional reason, the agreement
must be rejected.
For all of these reasons, the court must reject the proposed settlement as inadequate and unfair to
blind persons. Proven and time tested audio interfaces can be easily created and will be deployed for
Redbox kiosks in California. In addition to this written filing, I plan to contest this inequitable
settlement in person at the fairness hearing scheduled April 27 in Pittsburgh. Blind persons must
have full equality in our information society.
Please provide all replies and written communications in accessible electronic text, specifically
Microsoft Word, HTML or ASCII text format.
Appendix
Examples of Lawsuits Filed and Quickly Settled by Robert Jahoda and Carlson Lynch
THE HOME SAVINGS AND LOAN COMPANY OF YOUNGSTOW, OHIO filed 03/26/12
closed 07/18/12
1ST NATIONAL COMMUNITY BANK filed 03/28/12 closed 05/15/12
CHARLEROI FEDERAL SAVINGS BANK filed 04/02/12 closed 04/27/12
FIDELITY BANK, PaSB filed 04/10/12 closed 05/21/12
COMMERCIAL BANK & TRUST OF PA filed 04/12/12 closed 07/10/12
FIRST COMMONWEALTH BANK filed 04/13/12 closed 07/11/12
PNC BANK, NATIONAL ASSOCIATION filed 04/16/12 closed 02/01/13
CITIZENS BANK OF PENNYSLVANIA filed 04/17/12 closed 12/10/12
FIRST NIAGARA BANK, N.A. filed 04/18/12 closed 07/19/12
HUNTINGTON NATIONAL BANK filed 04/19/12 closed 08/23/12
NORTHWEST BANCORP, INC. filed 05/04/12 closed 09/10/12
CENTURY HERITAGE FEDERAL CREDIT UNION filed 05/09/12 closed 06/06/12
DOLLAR BANK filed 05/15/12 closed 10/22/12
MARS NATIONAL BANK filed 05/15/12 closed 08/07/12
USX FEDERAL CREDIT UNION filed 05/17/12 closed 10/23/12
APOLLO TRUST COMPANY filed 05/23/12 closed 02/19/13
FARMERS & MERCHANTS BANK OF WESTERN PA filed 05/23/12 closed 09/06/12
ELDERTON STATE BANK filed 05/29/12 closed 09/07/12
STANDARD BANK PASB filed 06/08/12 closed 09/07/12
GATEWAY BANK OF PENNSYLVANIA filed 06/18/12 closed 08/20/12
FIFTH THIRD BANK filed 10/12/12 closed 05/02/13
ESB BANK filed 10/16/12 closed 02/19/13
FIRST NATIONAL BANK OF PENNSYLVANIA filed 10/17/12 closed 02/14/13
FIRST FEDERAL SAVINGS BANK filed 10/31/12 closed 12/28/12
WESBANCO BANK, INC filed 11/01/12 closed 02/14/13
FRICK TRI-COUNTY FCU filed 11/02/12 closed 03/19/13
FREEDOM UNITED FCU filed 11/05/12 closed 02/14/13
WEST-AIRCOMM FCU filed 11/05/12 closed 03/14/13
WASHINGTON COMMUNITY FCU filed 12/04/12 closed 02/14/13
WEST VIEW SAVINGS BANK filed 12/06/12 closed 01/30/13
UNITED COMMUNITY FCU filed 12/12/12 closed 05/08/13
UNION BUILDING AND LOAN SAVINGS BANK filed 12/17/12 closed 02/14/13
PROGRESSIVE-HOME FEDERAL SAVINGS AND LOAN ASSOCIATION filed 12/19/12
closed 04/02/13
COMPASS SAVINGS BANK filed 12/20/12 closed 08/26/13
WESTCO FCU filed 12/28/12 closed 04/15/13
AMERICAN EAGLE OUTFITTERS, INC. filed 09/18/13 closed 01/17/14
BURLINGTON COAT FACTORY WAREHOUSE CORPORATION filed 09/27/13 closed
05/16/14
J.C. PENNEY COMPANY, INC. filed 09/30/13 closed 01/06/14
J. CREW GROUP, INC. filed 10/02/13 closed 03/14/14
ABERCROMBIE & FITCH CO. filed 10/03/13
HHGREGG, INC. filed 10/11/13 closed 08/28/14
DSW INC. filed 10/14/13 closed 02/28/14
ULTA SALON, COSMETICS & FRAGRANCE, INC filed 10/25/13 closed 02/28/14
THE TJX COMPANIES, INC. filed 10/29/13 closed 02/04/14
HOBBY LOBBY STORES, INC. filed 11/21/13 closed 11/03/14
OFFICE DEPOT, INC. filed 12/03/13 closed 02/05/14
STERLING JEWELERS, INC. filed 12/04/13 closed 06/18/14
THE YANKEE CANDLE COMPANY, INC. filed 12/30/13 closed 04/25/14
EXPRESS, INC. filed 01/03/14 closed 03/27/14
WILLIAMS-SONOMA, INC filed 01/15/14 closed 04/03/14
CHICO’S FAS, INC. filed 01/15/14 closed 03/17/14
ZALE CORPORATION filed 01/17/14 closed 07/08/14
J. CREW GROUP, INC. filed 01/17/14 closed 03/14/14
FRED MEYER JEWELERS filed 01/20/14 closed 01/06/15
BUILD-A-BEAR WORKSHOP, INC. filed 01/20/14 closed 07/07/14
L BRANDS, INC. filed 01/23/14 closed 06/20/14
C & J CLARK AMERICA, INC. filed 01/23/14 closed 06/20/14
ASCENA RETAIL GROUP, INC. filed 01/23/14 closed 07/25/14
GANDER MOUNTAIN COMPANY, INC filed 02/04/14 closed 11/21/14
SPRINT CORPORATION filed 02/11/14 closed 06/03/14
REDBOX AUTOMATED RETAIL, LLC filed 09/17/14 closed 06/03/15
FOOT LOCKER, INC. filed 07/31/15
BROOKS BROTHERS, INC. filed 08/10/15
HARD ROCK CAFE INTERNATIONAL, INC. filed 08/27/15
THE PEP BOYS – MANNY, MOE & JACK filed 08/27/1
John says
Fantastic rebuttal Kelly! I hope other blind individuals have written similar letters of opposition to a settlement that clearly does not have our best interest at heart. My biggest fear is that this hideous settlement could be approved given the general lack of knowledge about available assistive technologies and our ability to use devices with self voicing interfaces independently.